Big Bill is a small market of polyrubro in which you can buy groceries and various products for the home. It has two branches located in the capital of the province of Tucumán, it is recognized for being a business of accessible prices and varied offers.A complete redesign of its brand and graphic system was carried out, since previously it did not possess the solidity, quality and modernity necessary for a correct communication. From its recognition as a popular business was decided by using a slogan: "the best friend of your neighborhood", using it, as well as a starting point for communication dedicated to a popular audience.
